Zoom Delivers an Exceptional and Reliable Video Meeting Experience to Meet Growing Global Business Demand for Digital Events
SAN ANTONIO, May 9, 2022 /CNW/ — Based on its recent analysis of the global webinar and virtual event industry, Frost and Sullivan recognize Zoom with the Global Webinars and Virtual Events Market Leadership Award 2021 for its engaging, user-friendly and reliable digital events platform. Zoom is helping businesses, educational institutions, government and healthcare facilities enter the next era of digital communications by delivering a comprehensive portfolio of virtual experiences in its all-in-one platform that increases productivity, improves engagement and simplifies remote and hybrid working.
Frost & Sullivan’s latest research on webinars and virtual events indicates that the revolutionary digitization of events has created an environment of increased demand for years to come. By 2025, the number of webinars and virtual events will be 10 times higher than the pre-pandemic level. Customers are increasingly demanding a unified end-to-end platform that meets all needs, from online meetings to events of all sizes, spanning in-person, virtual and hybrid experiences. Zoom’s unified platform for chat, meetings, phone, webinars and virtual events allows customers to purchase and own a single platform that meets all of their communication needs.
Zoom webinars and events are market-leading solutions that deliver a rich feature set, reliability, consistency of user experience, and ease of management in a single platform. Due to the strength of its platform, Zoom’s webinar revenue grew exponentially during the pandemic as Zoom overtook its closest competitors to become the market share leader in revenue and number. of events. Zoom integrates seamlessly with the most popular business apps on the market, and its communication tools are trusted by businesses across a wide range of industries such as education, finance, healthcare, business management and the federal government.
“Zoom’s market-leading position is a clear testament to its unwavering focus on easy-to-use, high-quality, and affordable cloud events that deliver effortless communication experiences,” said Roopam Jain, Vice President of Research, Information Technology and Communications at Frost & Sullivan. “With innovation as a key pillar, the company today offers an end-to-end event portfolio that provides everything event organizers need to create, host and manage virtual and hybrid events, including large sales meetings, unique customer experiences, internal company events, trade shows and company summits.”
During COVID-related shutdowns and travel restrictions, Zoom has provided a viable solution for global businesses that have been forced to take innovative approaches to communicating with their customers, shareholders, partners and employees. Zoom’s competitive pricing, ease-of-use, and feature-richness have fueled its platform’s mass adoption by millions of businesses around the world seeking innovative technologies to expand their digital presence and thrive. distance has become the norm.
Today, with growing user demand for easy-to-use virtual events, Zoom continues to significantly expand its market share with webinars as well as multi-day multi-track virtual events. With many powerful features such as audience landing and registration pages, event management, networking, virtual booths, chat, live and recorded audio and video streaming, polls, surveys , reports, analytics, SDKs/APIs, marketing and CRM platform integration, and on-demand post-event access to content and recordings, Zoom delivers personalized experiences for virtual trade shows, summits virtual events and virtual job fairs.
Additionally, the company is constantly innovating to meet the unmet needs of global enterprises for sophisticated and customizable digital communication tools.
“Zoom’s journey from 2011 to the present day has been a success. However, it is not resting on its laurels and continues to grow its business block by block,” Jain noted. “Today, Zoom is uniquely positioned in the communications world by offering a comprehensive portfolio of cloud services that fully captures the exponential growth opportunities emerging in the digital events industry.”
Each year, Frost & Sullivan presents this award to the company that demonstrates excellence in growth and customer value. Reaching loyal customers who have become brand advocates allows the business to grow and achieve a leading position in the market. By engaging with the customer at every stage of the buying cycle and continuing to nurture the relationship, this award rewards a company’s increased market share over time.
The Frost & Sullivan Best Practices Awards recognize companies in various regional and global markets for outstanding achievement and superior performance in leadership, technology innovation, customer service and strategic product development. Industry analysts benchmark market players and measure performance through in-depth interviews, analysis, and in-depth secondary research to identify industry best practices.
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SOURCE Frost & Sullivan
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