Food and drink brand Rude Health has launched weekly online workshops to teach people how to make its products.
She set up a “Quaranteam,” made up of employees and freelancers she usually works with at canceled events and trade shows, to lead the protests via Facebook Live.
The “Friday 5 o’clock Feeds” series airs on Rude Health’s Facebook channel every Friday at 5 p.m. and the lineup has already been designed through May.
Recipes include sauerkraut and oat milk. The tutorials will show how consumers can prepare the foods and drinks they usually buy under normal circumstances but go without due to the coronavirus pandemic. Some consumers cannot make it to their usual supermarket and others may find shelf stable products like oat milk in high demand.
Camilla Barnard, Chief Brand Officer and Co-Founder of Rude Health, said, “We are all spending far more time at home and in our kitchens than ever before. This is a great opportunity to make sure we are all healthy. offers easy-to-follow recipes and ideas for anyone who wants to make some of the foods and drinks they usually buy.
“We are also delighted to use the series to support some of our partners, whose skills we have already used at many face-to-face events. For example, Robb Collins, a mixologist from the London Cocktail Club, will show everyone world how easy it is to turn our dairy-free drinks into espresso martinis; Chefs in Schools, our charity partner, will show us how to make a great meal from the canned goods in your cupboard; and Well Grounded will host a workshop on how to make barista-style coffees at home.”
The project is delivered internally.
Rude Health were due to appear at Camp Kerala in Glastonbury, as well as Happy Place and the London Coffee Festival, all of which have been cancelled.