Home Webinars How can nonprofits benefit from online webinars? – Flux magazine

How can nonprofits benefit from online webinars? – Flux magazine


Al Woods words

Image from – depotphotos.com

95% of organizations consider webinars an important part of their marketing strategy. Not only ordinary businesses but also non-profit organizations can also benefit from online webinars. Nonprofits can connect with people around the world in a common digital space by hosting online webinars. Nonprofits can use online webinars to engage donors and volunteers, onboard new members, and advocate.

Virtual webinars also help nonprofits increase engagement by interacting with the audience one-on-one and answering questions live. Given that 20% of NGOs have a limited marketing budget, online webinars could be more profitable than in-person events.

There are several ways for NGOs to benefit from online webinars. Let’s discuss it in this blog.

7 Ways Nonprofits Can Use Online Webinars for Growth

Nonprofit organizations can promote themselves better through online webinars. They can use them to educate contributors, expand their donor base, train employees, fundraise, and more. Let’s look at some practical ways nonprofits could use webinars to help them grow.

  1. Increase donor awareness

Donors are a valuable asset to nonprofits, and they know it. Therefore, it is important to keep them up to date with the organization. Nonprofits can host an online webinar to update them on the latest accomplishments. They can also be updated on the most recent fundraising event, amount raised, and annual reports, among others.

Virtual webinars also allow donors to interact with nonprofits from the comfort of their own homes. They can learn more about the nonprofit, ask live questions, and understand where their funds will be used by the nonprofit.

When donors are aware of recent events in the organization, it builds trust and encourages them to continue contributing in the future.

  1. Integration volunteers

Volunteers are the backbone of nonprofit organizations. Recruiting volunteers is essential for any non-profit organization looking to promote its cause and raise funds. Volunteers are unsung heroes who help nonprofits achieve their goals. They may help nonprofits by disseminating information, performing administrative tasks, and organizing fundraising events.

Nonprofits can use online webinars to raise awareness, spark passion, and encourage more people to join their cause. Nonprofits can help individuals understand the organization’s mission and goals by using data visualization, infographics, and video presentations.

When individuals learn more about the organization, they are more available to help in any way possible.

  1. Train employees

Nonprofit organizations may have employees all over the world, making it difficult to engage with them. As a result, online webinars provide a chance to bring them together for trainings and team meetings. Nonprofits can use webinars to keep staff informed, resolve employee issues, and set clear goals instead of teaching employees individually, in small groups, or by location.

When employees understand their jobs and what is expected of them, nonprofit effectiveness improves. Nonprofits can use these webinars to make meetings more fluid by repeating or replaying the same training or workshop for new members or employees, which can then be followed up via automated emails with recordings, documents or next actions to be taken.

  1. Sharing the story of a nonprofit organization

Storytelling is a key marketing approach for nonprofits that want to connect emotionally with their audience. Online webinars provide a platform for nonprofits to introduce themselves and share their stories. This, in turn, evokes emotions and encourages the audience to participate and spread the word.

Nonprofits that want to tell their stories should try webinars rather than blogging or video content. Why? Because webinars are a great way to introduce, present and highlight stories while capturing the full attention of the audience. Webinars can help nonprofits tell their stories to a global audience.

  1. Start networking

Networking is important for all nonprofits, large and small. Why? Because it creates new opportunities for growth and strategic partnerships. Strategic partnership implies that nonprofit connections may be interested in working together for mutual benefit. The primary benefit of networking for nonprofits is increased donor acquisition and engagement.

For example, a friend of an existing donor may be interested in contributing because of a positive review.

Nonprofits can use online webinars to reach new people, stay in touch with existing ones, and keep them up to date with the latest organizational developments.

  1. Quick fundraising

Fundraising is a process that takes time. Nonprofits often establish social media campaigns, content, and newsletters to raise awareness of their cause. All of these marketing methods, however, take time.

Therefore, nonprofits looking to raise funds quickly should use online webinars. Why? Because online webinars allow them to educate contributors and supporters about the cause, answer FAQs, and communicate with them one-on-one.

This leaves little room for confusion. Additionally, webinars help build trust between donors by allowing them to interact directly with the organization to which they are donating. They can be useful for a crisis control effort or an emergency disaster as they can quickly raise funds.

  1. Engage with new donors

Why are employees asked to participate in orientation programs? To help them get to know the company, its objectives and its ambitions better. Likewise, nonprofits can host online webinars to educate and enlighten potential contributors about their vision and purpose.

They can also present them to their current donors. Another important method to inspire new contributors is to invite guest speakers. This will not only attract new contributors and encourage them to ask their friends and family to donate.

Is it time to host and market your nonprofit webinar?

More than 80% of businesses use webinars regularly by 2022. Nonprofits must also leverage these seminars to grow and expand their reach. We hope the strategies mentioned above will help you. As with other events, promoting an online webinar is important.

For this, nonprofits can use different marketing strategies, including content marketing, email marketing, social media campaigns, and influencer marketing.

Non-profit organizations can also use many online event management software on the market to increase the success of their online fundraising event. In what ways could nonprofits benefit from online webinars? Let us know in the comments section below.