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Causeway Coast and Glens Heritage Trust announce free online webinars for local creatives in brand storytelling and social media marketing


Causeway Coast & Glens Heritage Trust, in partnership with the University of Ulster, is offering two free training sessions on marketing and social media to local creators, storytellers and artisans next week as part of the Northword project funded by the EU.

Led by Trainer and Founder of Excalibur Press, Tina Calder, the virtual training begins Monday, December 6 with the Supercharge Your Marketing By Creation Your Brand Story and will be followed by Everything You Need to Know About Social Media for Marketing Your Business on Thursday, December 9 where Tina will guide participants through all the keys infrastructures that make up their brand, such as brand history, brand mission, and the brand’s social media content style.

Tiérna Mullan, the CCGHT The project leader said: “The pandemic has highlighted the importance of digital platforms in supporting the creative industry, and the Northword Project aims to further tap this potential.

“The wealth of creative talent in the Causeway Coast and Glens and Mid & East Antrim Borough Council regions is phenomenal and through the two online training sessions we can support the creative industries in remote areas and enhance their online presence. ”

Trainer Tina Calder has gained a wealth of knowledge from 25 years of working in local media, having worked with a large number of thought leaders and business owners. Tina specializes in helping businesses transform and improve their marketing and communications efforts.

“I am delighted to be working with Causeway Coast & Glens Heritage Trust on this fantastic project to be able to support companies in the creative sector in areas of their marketing such as brand storytelling and social media marketing,” said Tina, adding: “Programs like this one that offer free training are absolutely essential in supporting our vibrant and exciting small businesses in the creative sector.

CCGHT is a registered charity dedicated to the protection and enhancement of the unique heritage of the Causeway Coast and Glens region, and in collaboration with the University of Ulster they are the leader facilitators of the Northword project in Northern Ireland.

Northword is a transnational project that seeks to use traditional storytelling to support creative industries in northern countries in remote areas and strengthen the online presence of small businesses.

It also seeks to inspire and support long storytelling traditions in northern regions and to encourage communities to rediscover and celebrate local tales.

Both training sessions will be recorded and will include an interactive element such as a question-and-answer session and handouts for participants.

To register for events, go to https://ccght.org/events

Sign up for the Northword email newsletter to be kept informed of progress and upcoming events Sign up for the Northword e-newsletter! – Northword NI

For more information on the Northword Project, visit https://storytagging.interreg-npa.eu/ Where https://northwordni.org/

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